Senior Business Analyst eCommerce

Job Summary

Responsible for the overall strategic roadmap and day-to-day management of a portfolio of business activities and eCommerce capabilities (products) which support the customer experience on This includes competitive assessments and ongoing performance analysis as well analysis and incorporation of direct customer and stakeholder feedback to drive continuous improvement and roadmap development and execution through clearly defined product requirements. Will work closely with other members of the eCommerce team as well as various internal and external partners in execution of their assigned responsibilities.

Essential Duties and Responsibilities

  • Manage a suite of eCommerce capabilities (products) which support the overall web experience, with direct accountability for the performance of the product suite in meeting business goals and financial targets.
  • Use market research, customer feedback, and web analytic data to understand customer and business needs and identify new opportunities to define and periodically refine a product roadmap.
  • Anticipate and understand industry and product trends, serving as an expert on e-commerce capabilities and best practices, including analysis and documentation of competitor best practices.
  • Transform complex concepts into executable plans, clearly defined requirements, and optimized customer experiences.
  • Proactively manage the product roadmap including capability prioritization and tradeoffs, balancing business objectives, customer needs, and technical constraints.
  • Work with business, technical, and user experience stakeholders to manage product suite development in an integrated retail environment.

Job Specifications

2+ years related experience

Bachelor's Degree in Marketing/Business or related

  • Excellent organizational, analytical and communication skills.
  • Strong computer skills including knowledge of Microsoft Office applications.
  • Ability to work in a team and meet deadlines.

GNC is an Equal Opportunity/Affirmative Action/Protected Veterans/Disabled Individuals Employer.