Art Director

Job Summary

The Creative Manager, Print oversees daily operations, design, development and execution of all print creative for GNC. This role will work closely with the Creative Director, and other marketing and cross-functional team members to translate key marketing objectives and strategies into innovative creative that delivers compelling advertising messaging to our targeted consumers.

The position will lead, manage and mentor the print design and production team and collaborate with the copywriting team to develop print advertising that is consistently articulated in creative executions throughout all communications channels. They will be responsible to ensure the creative is reflective of the overall GNC brand position, campaign specific strategy and upholds the associated standards. The Creative Manager, Print will set a strong and clear creative direction for all print communications that brings fresh and elevated thinking with knowledge and consideration of the latest relevant technologies.

The key deliverables include on-brief print creative for in-store, direct mail, out-of-home, magazine, event and all other print applications.

Essential Duties and Responsibilities

  • Manages creative execution of all print advertising assets from inception to finished product partnering Project Managers, internal and external partners, Merchants, other Creative Team members and Agencies to optimize outputs.
  • Oversees design and development of approved creative concepts within campaign and budget inclusive of conceptual design, typography, layout, and color selection that meet established standards.
  • Leads team in strategic brainstorming sessions, campaign development and art direction of print, partnering closely with digital creative and copy managers and their teams to ensure concepts integrate and translate across all channels.
  • Collaborates with outside agency on creative outside concept development as required.
  • Assists, selects and/or manages vendors, freelancers, agencies to ensure quality and to achieve business objectives as needed.
  • Manages photography selection and rendering direction for print designs.
  • Reviews all final print creative and ensures accuracy of all art files released.
  • Manages and coordinates with internal teams and external resources to ensure that all quality control for links, planned actions are functionality and deployment are timely and accurate.
  • Partners with workflow, content and planning and other marketing teams to maintain superior communications regarding project management, efficient workflow and meeting deadlines.
  • Supports usage, updating and maintenance of Brand Guidelines relative to print advertising
    • Ensures print creative team is assigned projects, informed of project status and proactively communicates any challenge that puts a project at risk.
    • Prioritizes and selects appropriate resources for all print assignments (both internal resources, i.e., designers and external vendors, i.e. content providers, photographers).
    • Recruit, train, develop, retain and manage print creative team to ensure effective and efficient operation of materials development and implementation.
    • Define roles and responsibilities of all creative print personnel in order to consistently produce all levels of creative work.
    • Maintain a workflow system that increases work volume and production speed without compromising quality or innovation.
    • Manages to the Print Creative Services operating budget.
    • Stays on top of all trends and innovations in retail marketing in order to keep the creative team inspired and in-the-know.
    • Support photo shoot planning and execution with other members of the team and outside partners.

Job Specifications

Supervises print designers, production artists and freelancers.

7+ years of experience in print design and production with track record of leading a team to developing, communicating and implementing workflows and quality control. Retail creative marketing experience required.

3+ years experience in leading/supervising others

  • Proven track record of delivering creative marketing solutions that drive strategy to support merchandising, marketing and branding goals.
  • Demonstrated ability to multi-task effectively under pressure, meet timelines and balance speed and quality within a fast-paced setting with changing priorities.
  • Innovative, solution-based thinker who proactively identifies opportunities to help a creative team look at things differently.
  • Detail-oriented with clear understanding of overall objectives and strong sense of ownership.
  • Strong presentation skills and ability to respond well to critical feedback.
  • Ability to instruct, direct, and evaluate employees.
  • Ability to predict project requirements, anticipates potential problems, and proposes solutions.
  • Articulate, patient and tenacious, thriving in a high job volume environment.
  • Highly collaborative; great facilitator; leads by example.
  • Persuasive, fact-based, and articulate with superlative collaboration skills.
  • Strong sense of urgency combined with close attention to detail. Patient, yet tenacious.
  • Able to produce jobs independently with strong collaborative and multitasking abilities.
  • Ability to produce high-end design.
  • Ability to demonstrative creative thinking for design layout and art work.
    • Proficient with Adobe Suite CS6, particularly In-Design, Illustrator and Photoshop, Creative Suite 6 at the design and production level.
    • Working knowledge of MS 2011. (Word, Excel, PowerPoint)