Social Media Community Coordinator Job

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Primary Location: Pittsburgh, PA

Job Tile: Social Media Community Coordinator

Job Number: 2017-47852

Date Posted: 3-16-2017

Job Summary:

The Social Media Community Coordinator is a unique opportunity to be an ambassador to the large, online community surrounding sports nutrition, wellness, endurance and bodybuilding. In this position you will be responsible for moderating, interacting, elevating and serving as a brand champion to surprise and delight our fans. Being on the front lines of GNC Social, you provide key customer and influencer insights back to the team. You will be the point of contact for GNC brands and GNC Pets brand community engagement working closely with the leadership team to ensure social strategies are executed.

Essential Duties and Responsibilities:

Primary Responsibilities:

  • Speak articulately for GNC in all forms--social media, live, in-person, and at industry events
  • At all times, present the brand, our partners, and every product we carry in a truthful and positive manner
  • Excite and delight customers at every possible opportunity
  • Exemplify the Live Well lifestyle 24/7/365


  • Engage with customers, influencers, journalists, partners, athletes, and celebrities via Twitter, Facebook, Instagram, Pinterest, and YouTube
  • Monitor the online conversation surrounding the wellness / nutrition / fitness industries and competitors using tools like Sprinklr, TweetDeck, Business Manager, etc.
  • Communicate via social media with internal parties and external customers. Listen to their concerns on company services, policies, and products, and elevate these insights to the appropriate internal teams.


  • Act as a brand champion to correspond with social followers to encourage engagement, and optimize surprise and delight opportunities throughout interactions.
  • Do your utmost to improve the experience for all fans connected with us online
  • Respond to external customers by composing accurate, prompt and effective replies to social media communications concerning company services, policies, and products.
  • Researches information needed to answer customers’ concerns.


  • Support Manager by executing on posting calendars as follows: employee advocacy, GNC brands & GNC Pets


  • Report back to the marketing and topical inbound inquiries that reflect what is being said about our products, brand, and the larger wellness industry on a monthly basis

Job Specifications:

· 1-2 years of Community Management experience

· Planning and content management experience

· Strong understanding of social media networks


Bachelors degree in Business, Marketing, Communications, PR, or related field.


· Ability to handle multiple projects at once and consistently meet deadlines

· Demonstrated experience managing a project to completion with minimal guidance and oversight

· Analytical mind that is always questioning and probing deeper into problems

· A high degree of open-mindedness and flexibility in problem solving

· Courage to take calculated risks and accept new challenges outside your comfort zone

· Strong public speaking and creative writing abilities

· Demonstrated customer service or hospitality experience

· High degree of comfort with web tools and mobile apps

· Ability to communicate clearly

· Existing and active social media channels

· Passion for health, wellness and fitness

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Amy, Senior Director, Financial Operations

I was driven to GNC because I believe in living a healthy lifestyle. GNC has provided me

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