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Site Marketing & Merchandising Specialist Job

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Primary Location: Pittsburgh, PA

Job Tile: Site Marketing & Merchandising Specialist

Job Number: 2017-54714

Date Posted: 11-13-2017

Job Summary

The Site Marketing & Merchandising Specialist assist in driving the promotional planning, structured content container marketing and visual merchandising of GNC.com. The Site Marketing & Merchandising Specialist will assist in the development and execution of creative briefs and promotional campaigns to support various corporate initiatives

Essential Duties and Responsibilities

Essential Job Functions

  • Work closely withmerchandising team to develop monthly and quarterly plans to grow ecommerce business
  • Assist in the management of Site navigation, categories, featured products & rich content article placements
  • Develop and execute creative briefs in support of, home page, category page and Amazon brand store promotional campaigns
  • Assist in taxonomic and category page optimizations to improve conversion and drive sales
  • Help to develop product launch and promotional plans for GNC.com including messaging, product positioning and verbiage
  • Partner with UX and analytics departments to continually test and optimize on-site creative experiences (brand stores, landing pages, department pages, etc.)
  • Manage all digital promotions and coupons; act as promotional point of contact for all cross-functional partners
  • Interact with the marketing & advertising departments to assure web advertising is presented in a manner that best optimizes our content and supports our sales objectives.
  • Run and take action on various exception reports to find data issues that may affect customer experience.
  • Report, monitor and distribute structured content report for gnc.com. Use this data to find points of friction and optimize creative and messaging
  • Non-Essential Job Functions

    • Total customer focus; must keep the customer at the center of everything that is done on the site
    • Hold themselves accountable to the highest standards possible
    • Understanding of performance marketing, web analytics and attribution
    • Excellent negotiation and collaborative skills
    • Strong analytical skills
    • Proficient skill level in Microsoft Excel , Word, PowerPoint
    • Ability to develop effective working relationships with all levels of partners across the organization
    • Team oriented with excellent time management and organization skills
    • Customer service oriented with ability to maintain positive attitude in all situations

Job Specifications

  • 3-5 years of related experience
  • Bachelor's Degree in Marketing, Economics, Business Administration or a related field

Skills and Abilities

  • Strong analytic skills
  • Must demonstrate strong communication (written and oral) and presentation skills
  • Interpersonal and organizational skills

Supervisory Responsibilities

  • No supervisory responsibilities
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Ted, VP, International Merchandising & Product Development

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