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Senior Analyst - Advanced Analytics Job

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Primary Location: Pittsburgh, PA

Job Tile: SR ANALYST, ADVANCED ANALYTICS

Job Number: 2017-48871

Date Posted: 7-21-2017

Job Summary:

Develop and perform deep customer analytics, data mining and statistical modeling to support Customer Relationship Management (CRM) and other business needs. Develop standard and ad-hoc analyses to answer business questions and provide actionable insights. Work closely with internal teams to help drive strategy and program development. Respond with accuracy and urgency to solve business needs.

Essential Duties and Responsibilities:

  • Develop, validate and monitor statistical models, customer segmentation and customer attribution.

  • Partner with internal stakeholders and external partners to develop, interpret, implement and support various types of advanced analytics including:

  • Customer segmentation and profiling for target audiences
  • Propensity models for churn, retention, growth, product, offer and/or acquisition
  • Predictive modeling for best messaging, campaign response and lift
  • Access and analyze customer data for on-going and ad-hoc analyses
  • Develop and update customer lifetime value model and scores

  • Oversee reports and dashboards that provide insights into key programs and initiatives on an on-going basis

  • Identify opportunities to automate analytics and modeling to streamline the process and delivery of analytics, insights and/or model scores

Partner with internal teams to develop robust test and learn strategy and approach. Support advanced analytics and post campaign evaluation across marketing channels

Job Specifications:

Bachelor’s degree in Statistics, Business, Economics, Marketing or related area required.

5-7 years analytics experience with a proven track record in advanced analytics

3-5 years hands-on experience with CRM database systems.

Experience with advanced analytic tools (SAS, SQL) and relational marketing databases, a plus.

Job Knowledge, Skills and Abilities:

· Recognized for analytical rigor and ability to identify actionable insights from ambiguous and sometimes limited information

· Demonstrated ability to manage multiple complex analyses and relationships

· Ability to develop effective communication, including presentation decks, frameworks and reports

· Deep understanding of statistical analysis methods

· Must be organized, detail oriented, flexible, and able to prioritize multiple projects with short deadlines

· Strong relationship management skills; ability to collaborate with people at all levels throughout the organization

· Strong communication skills, both written and verbal; ability to effectively communicate technical concepts to non-technical audiences

· Performs well in an environment with competing priorities and multiple projects

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Erin, Lead Designer

I really love the people I work with on a daily basis. I think the passion they have for their work

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