Primary Location: Pittsburgh, PA
Job Tile: Mgr, CRM Targeting
Job Number: 2017-48374
Date Posted: 4-4-2017
Manage and oversee the activation of customer data to deliver effective and accurate customer campaigns across all channels. Partner with internal stakeholders to lead the executional process and implementation that delivers on the customer experience. Develop targeting and personalization framework that delivers on GNC’s strategic customer plans and maximize return on investment
Education and Experience:
Bachelor’s degree in Marketing, Business Administration or related field, with 7+ years of experience in a data management/analytical role including experience in a leadership role.
Job Knowledge, Skills and Abilities:
Advanced database marketing knowledge, direct marketing principles, design and implementation of CRM, loyalty and referral programs.
Excellent strategic and problem solving skills with proven ability to deliver actionable plans that drive increased revenue and return on investment.
Proficient with the use of relational databases and query design to research, review and coordinate marketing data to address complex business questions
Proficient in computer applications used to manipulate large datasets to analyze, test, validate and report customer and transactional level data.
Strong agency management skills; ability to direct and hold external partners accountable for deliverables
Strong relationship management skills; ability to collaborate with people at all levels throughout the organization
Strong communication skills, both written and verbal; ability to effectively communicate technical concepts to non-technical audiences
Performs well in an environment with competing priorities and multiple projects
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If you like a challenge, this is the place… for you. Our products are second to none. In fact, we are often the innovator and leader of a category. The people at GNC have a great deal of pride in knowing they are part of an organization that can offer such great products. There is always a new challenge and our teams rally to work together and meet it.