International Franchise Operations Manager Job

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Primary Location: Pittsburgh, PA

Job Tile: International Franchise Operations Manager

Job Number: 2017-47656

Date Posted: 3-7-2017

Job Summary:

The International Franchise Operations Manager (“FOM”) is a key member of the International Store Operations team, but

also supports the International Business Development function. Specifically:

Store Operations Focus:

  • FOM oversees relationships with various international partners to maximize wholesale and retail sales. Specifically,

he / she collaborates with multiple international distributors and/or franchise partners to develop and maximize

results. FOM maintains consistent customer experience, and compliance with brand standards and guidelines. The

Franchise Operations Manager will support the franchise partner in all aspects, of the market including ensuring merchandising, marketing, assortment, and store operations meet the enterprise standards. Additionally, the

Franchise Operations Manager shall work with the franchise partners to develop brand and product extension with

the existing partners through distribution, partnerships and e-commerce.

Business Development Focus:

Supports GNC’s International Business Development. Specifically, the FOM will be responsible for managing a process to evaluate and sign new international distributors. In addition, FOM will gather and analyze financial data for current and future International business opportunities. Provide financial & analytical support in structured and ad hoc manners.

Essential Duties and Responsibilities:

The FOM is responsible for the day-to-day management of the relationship with the franchise

partners and serves as the central point of contact.

Provide operational guidance and counsel to the franchise partner, review results regarding

targets, and suggest corrective actions or areas for expansion.

Responsible for retail ($5M to $7M) and wholesale ($1.5M to $2M) revenue for the respective

region and driving additional growth and expansion opportunities.

Facilitate regular business reviews, including competitive analysis, store evaluation,

merchandising, marketing, promotional planning, train the trainer, and development of

long range plans.

Additionally, the FOM is responsible for completion and dissemination of conference call

recaps in accordance with GNC’s SOPs.

Provide support and guidance to franchise partners in respect to market development.

Additionally, the FOM is responsible for ensuring that store openings, closings, and

relocations are processed in accordance with GNC’s SOPs.

Process and documentation management in relation to the needs of the international operations


Business Development Focus:

Develop financial and competitive analysis, benchmarking, and key metrics.

Support the planning of: strategic evaluation, valuations/M&A opportunities, industry trends, and budgeting analyses.

Assist in the preparation of presentations for executive updates.

Manage process for interacting with potential new partners.

Collaborate with potential partners on building new business for GNC.

Job Specifications:

Leadership Responsibilities

Influences several internal cross-functional partners.

Primary point of contact with multiple International Franchise Partners.


At least 3 years retail business operations and financial/analytical experience


Bachelor’s degree in Business or related discipline


Ability to work effectively in a team environment. In addition, have excellent written and

verbal communication skills so that the DFO can communicate clearly and concisely with

internal and external stakeholders.

Possess self-motivation, business acumen, in depth analytical skills, strong detail

orientation, and execution skills necessary to efficiently and effectively complete projects

and manage priorities in a dynamic environment.

Proficient in Microsoft applications (e.g. Word, PowerPoint, Excel, Outlook, etc.).

Technically competent in all aspects of store operating systems.

Ability to adapt to diverse cultures.

Experience in financial / competitive analysis and modeling.

Licenses Registrations

None Required.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear and sit. The employee is occasionally required to reach with hands and arms. Specific vision abilities required by this job include close vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This job description reflects management’s assignment of essential job functions, which are not intended to be an exhaustive list of all responsibilities, duties and skills required.

GNC is an Equal Opportunity/Affirmative Action/Protected Veterans/Disabled Individuals Employer.

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Ted, VP, International Merchandising & Product Development

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