International Brand & Product Content Lead/Manager Job

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Primary Location: Pittsburgh, PA

Job Tile: International Brand & Product Content Lead/Manager

Job Number: 2017-47699

Date Posted: 3-9-2017

Job Summary:

The International Brand & Product Content Lead/Manager is responsible for developing and adapting educational content and materials for key brands and products. Materials will be used to educate DFOs, franchisees and consumers and to promote products/brands identified as essential to market specific merchandising strategies. The content creation will include compelling descriptions of brands and products, key selling points, selling techniques, clear depiction of differentiation vs. competitors, visual aids, product usage guides and lifestyle tips.

Essential Duties and Responsibilities:

Develop and adapt educational content and materials to promote brands and products for use in international merchandising, marketing and training materials

Ensure content aligns with international brand criteria and product strategies

Passionately present brands and products in compelling ways that will strengthen global brand awareness and product sales

Gain a thorough understanding of brands, categories, products, target markets, competitive landscape & consumers

Translate technical details into feature/benefit statements that are easy to comprehend for our international partners, their associates and target customers

Manage the development of content for use in the international merchandising guidebook, international product guide, briefs for new brands and products and sales materials

Support development of merchandising presentations on branding, assortment building, planograms, visual merchandising, promotions and customer engagement strategies as needed

Collaborate with DFOs to identify content needs and manage the creation of a strategic plan to develop and share content

Function as a liaison to the domestic training, merchandising and science teams to gather current assets on topics of interest

Job Specifications:

Leadership Responsibilities

Ability to influence and motivate internal and external cross-functional partners

Creates material that motivates others to buy into the brands and products

Develops strong, effective relationships with colleagues

Functions as a positive, solution-oriented motivating force


5+ years of successful team collaboration experience required

3+ years of dietary supplement industry or relevant experience required

1year international experience preferred

Experience developing nutrition focused content

Experience in content development in a regulated environment

Experience creating and communicating effective selling techniques


Bachelor’s Degree in any of the following fields: Nutrition, Journalism, Marketing or Related Field

Formal training or certifications in nutrition, health or wellness preferred


Working knowledge of Adobe Creative Suite. Expertise not required, but candidate must be able utilize InDesign, Acrobat, and Illustrator for document layout and design.

Proficient with Powerpoint

Excellent interpersonal verbal and written communication skills

Retail sales and general sales experience is a plus

Experience in translating technical information into compelling, consumer-friendly messaging

Strong knowledge of dietary supplements, nutrition, health & wellness

Passion for nutrition, health and wellness

Strong analytical and problem solving skills

Ability to travel to international markets and willingness to work extended hours / weekends

Advanced computer skills to prepare reports, presentations, sales sheets and other documentation.

Ability to think strategically/globally about issues and opportunities to properly assess impacts and implications of decisions

Works autonomously and takes the initiative to move the business forward

Desire and ability to work in a fast-paced and dynamic environment

Licenses Registrations

None required. Certifications in nutrition (Registered Dietitian), personal training or wellness preferred.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear and sit. The employee is occasionally required to reach with hands and arms. Specific vision abilities required by this job include close vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This job description reflects management’s assignment of essential job functions, which are not intended to be an exhaustive list of all responsibilities, duties and skills required.

GNC is an Equal Opportunity/Affirmative Action/Protected Veterans/Disabled Individuals Employer.

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Ted, VP, International Merchandising & Product Development

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