Copywriter-Senior Job

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Primary Location: Pittsburgh, PA

Job Tile: Senior Copywriter

Job Number: 2017-49478

Date Posted: 7-21-2017

Job Summary

Responsible for leading the writing and copy design for a wide range of online and offline materials that promote, support and build the GNC brand. This includes: advertising strategy, campaign conceptualization, research, copywriting, editing and proofing for a variety of projects including but not limited to: advertising, direct marketing, store signage, interactive marketing, email marketing, sales collateral, circulars, retail catalogs and website content.

As the lead, writer, the Sr. Copywriter is integral to ensuring the company’s market and brand positioning is well developed, reflective of the brand’s identity, and is consistently articulated in all written communications. The Sr. Copywriter will work closely with the Senior Editor, the graphic design team and internal experts to translate key marketing messages and strategy into written form through design excellence and visual consistency.

Essential Duties and Responsibilities

  • Create innovative online and offline communications consistent with brand and creative standards.
  • Conceptualize, design and produce visually appealing, marketing-focused communications.
  • Work on multiple concurrent projects, ensuring that deliverables are achieved on time while maintaining the highest standards of quality and creativity.
  • Collaborate with Creative, Marketing, Production, Merchandising, Legal and Scientific Affairs teams and outside vendors throughout process on all projects.
  • Collaborate with the Senior Editor to build and evolve GNC’s editorial style.
  • Ensure that copy on projects fulfills the creative and strategic vision devised by the Campaign Planning team into effective messaging that helps drive sales and marketing results.
  • Write, edit and manage copy updates toGNC’s website content and print materials for merchandising, promotions and the full marketing mix.
  • Develop copy that maintains the consistent voice and style of the brand while conforming to layout and other design constraints.
  • Edit and proofread the work of other writers and stakeholders for accuracy in terms of content, style and usage.
  • Take a lead role in brainstorming and creative concept meetings; generate creative concepts that support marketing strategies and integrated campaigns.
    • Ensure that all materials produced by the Creative Department are edited and proofed before delivery.
    • Mentor and help Senior Editor develop copywriting talent.
    Act as a recognized and active resource on copywriting issues for others in the Company.

Job Specifications

7+ years Retail copywriting experience


4 year degree in Journalism, English, advertising, communications, or creative writing


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Erin, Lead Designer

I really love the people I work with on a daily basis. I think the passion they have for their work

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