Primary Location: Pittsburgh, PA
Job Tile: Senior Copywriter
Job Number: 2017-49478
Date Posted: 5-18-2017
Responsible for leading the writing and copy design for a wide range of online and offline materials that promote, support and build the GNC brand. This includes: advertising strategy, campaign conceptualization, research, copywriting, editing and proofing for a variety of projects including but not limited to: advertising, direct marketing, store signage, interactive marketing, email marketing, sales collateral, circulars, retail catalogs and website content.
As the lead, writer, the Sr. Copywriter is integral to ensuring the company’s market and brand positioning is well developed, reflective of the brand’s identity, and is consistently articulated in all written communications. The Sr. Copywriter will work closely with the Senior Editor, the graphic design team and internal experts to translate key marketing messages and strategy into written form through design excellence and visual consistency.
7+ years Retail copywriting experience
4 year degree in Journalism, English, advertising, communications, or creative writing
Amy, Senior Director, Financial Operations
I was driven to GNC because I believe in living a healthy lifestyle. GNC has provided me… with not only a wonderful career but also an education in living a healthy life. The best thing about my job is the constant interaction I have with just about every department within the organization. I love to share my knowledge of the company to help mentor others.