Primary Location: Pittsburgh, PA
Job Tile: CRM Targeting Analyst
Job Number: 2017-47976
Date Posted: 4-28-2017
Manage the activation of customer data to deploy effective targeted campaigns. Partner with internal stakeholders to utilize customer driven analytics to amplify channel marketing programs that tie to customer objectives.
Education and Experience:
Bachelor’s degree in marketing, business administration or related field, with 3+ years of experience in an data management/analytical role or an equivalent combination of education/experience
· At least 3-5 years of experience in the field of CRM/Direct Marketing in a retail setting
· Demonstrated proficiency with direct marketing principles, database marketing, customer contact strategy and systems and the design and implementation of CRM, loyalty and referral programs
· Knowledge of CRM applications and tools
Job Knowledge, Skills and Abilities:
Amy, Senior Director, Financial Operations
I was driven to GNC because I believe in living a healthy lifestyle. GNC has provided me… with not only a wonderful career but also an education in living a healthy life. The best thing about my job is the constant interaction I have with just about every department within the organization. I love to share my knowledge of the company to help mentor others.