Brand Manager Job

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Primary Location: Pittsburgh, PA

Job Tile: Brand Manager

Job Number: 2017-51205

Date Posted: 7-21-2017

Job Summary:

The GNC Brand Manager reports directly to the Director GNC Brand Management. The brand manager is responsible for developing and driving brand strategies and plan, which includes leading cross-functional teams in the process of identifying, developing and monitoring strategic GNC brand & product initiatives from ideation throughout the brand/product lifecycle while delivering the annual and long range financial targets.

Essential Duties and Responsibilities:

  • Drive the definition of project scope and objectives, involving all relevant stakeholders and ensuring that all projects are delivered on-time, produce budgeted sales projections and work in support of the overarching global brand identity, role and intent
  • Develop a detailed project plan to define cross-functional working teams, monitor and track progress to key milestones, manage changes to the project scope, project schedule, and project ROI
  • Develop extensive category plans for the brands, ensuring the brands have a meaningful long term consumer position and achieve maximum volume profit/growth globally and with defined channel strategies
  • Drive the analysis of products, brands and category performance, managing and review GNC Brand assortment to continue to identify what’s working, what’s not, new ideation, and relevant action plans.
  • Coordinate primary communication vehicles in advertising, PR, online, etc.
  • Management and coordination for new GNC Product Innovation Process, working closely with merchants, Science and PD to coordinate work plans, efforts, strategic briefs, recaps and updates
  • Help establish and maintain identities for new GNC brands/sub-brands
    • Anticipate and accommodate new brand identity needs by working with product innovation, merchandising and marketing teams.
  • Analyze and support both category and marketing plans to align with brand strategy and achieve annual operation plan goals
  • Coordinate and manage collaboration across multiple aspects of GNC Brand/Product development, marketing and innovation:
    • Estimate the incremental opportunities of each brand/product
    • Establish and maintain competitive brand/product positioning and criteria
    • Translate the brand position into a strong, consistent brand identity with guardrails and identity standards
    • Identify target customer and key motivators
    • Lead cross functional project teams to deliver training, marketing and promotional execution plans in support of the brand
  • Coordinate the development and implementation of annual marketing plan including innovative and compeling new ideas to grow the business.
  • Lead the development and execution of new product launches.
  • Analyze and report business trends, consumer trends and competitive activity in order to identify key issues and opportunities to grow the business.
  • Lead development of consumer promotions, digital, social and other brand building initiatives.
  • Manage sales, margin and profitability budgets
  • Motivate the cross-functional team, convey the purpose to employees and help develop a greater passion, knowledge, and commitment within the broader organization.

Job Specifications:

Lead Responsibilites:

Assistant and associate GNC brand managers

Minimum of 1 - 2 years of experience

Bachelor’s Degree from a four year college or university (Merchandising, Marketing, Health or Nutrition fields).

  • Competitive drive to exceed customer expectations and out perform other retailers
  • Demonstrated leadership abilities and dedication to customer service
  • Strong analytical, problem solving, and business finance (Cost Accounting) skills
  • Highly organized with an impeccable skill to follow-through and follow-up
  • Highly effective written and verbal communication skills
  • Ability to thrive in a fast-paced environment; can balance multiple priorities
  • High focus on details to drive execution
  • Demonstrated ability to be solution oriented in identifying how to address issues that may arise
  • Highly creative, thinks out of the box with a an innovative mind-set
  • High character performer that demonstrates accountability and integrity in all that they do.
  • Strong PC skills:Windows-based programs, particularly Microsoft Excel, Access, Word and PowerPoint


GNC is an Equal Opportunity/Affirmative Action/Protected Veterans/Disabled Individuals Employer.

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Erin, Lead Designer

I really love the people I work with on a daily basis. I think the passion they have for their work

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